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Introduction
Technical / fuctional requirements
Customer Journey Map (CJM)
Qualitative data
Old design
Design system
Brainstorming results
Criteria
- All content must be divided into obvious stages with their own names.
- Each stage should be overseen by a specific stakeholder.
- Content should be immediately displayed, categorized by sections.
- Clients should be distributed across the sections.
- Ensure quick transitions between stages at any time.
Footnotes numbers
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2 — Additional button
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Sber Pro Digital is a service that was launched some time ago by our team. After its release, quantitative data was collected, user interviews were conducted, and feedback was gathered from businesses and the editorial team. Additionally, new business criteria were announced, which conceptually impacted the entire service.
The company allocated resources for the service redesign, and based on the aforementioned points, the product redesign was initiated. The redesign included a revamp of the canvas as well.
About the Canvas
For the canvas, the redesign criteria were based solely on feedback and new inputs from business partners and top management.
Subsequently, all design decisions were iterative and made based on the designer's expertise, analysis of other products, and feedback from the project manager, developers, and stakeholders.
