
сaucasus folk
metropolis mind
I am from the Republic of North Ossetia actually. Like many, I eventually followed the pull of ambition to Moscow — and I didn’t resist. And where there’s one metropolis, another is never far away. Now I’m in New York.
While working on my bachelor’s degree in interior design, I took an internship at an IT company. Little did I know those two worlds would turn out to have so much in common… And what made me choose interior design in the first place? Let’s just say I spent an unreasonable amount of time in The Sims.


My path...
5 design-systems
from grids and colors to organisms and guidelines
13 products
my experience throughout the years in the field
data-led solutions
based on AB/ABB/ABC tests, survey, UAT/UT, interview etc.

My inner critic debates daily with the cynic puzzle-solver who refuses to rest. Naturally, I ended up designing complex systems and product processes. And years inside large corporate design ecosystems taught me to adapt fast and still enjoy the craft.
I have striven not to laugh at human actions, not to weep at them, nor to hate them, but to understand them.
— Benedict Spinoza, Tractatus Theologico-Politicus

Art
Although I have been a product designer for many years my background is in art and interior design. I still love to draw and always try to use my artistic skills in my work as a product designer.
Trite, contrived, mediocre, milquetoast, amateurish, infantile, cliche-and-gonorrhea-ridden paean to conformism, eye-fucked me, affront to humanity, war crime, should *literally* be tried for war crimes, resolutely shit, lacking in imagination, uninformed reimagining of, limp-wristed, premature, ill-informed attempt at, talentless fuckfest, recidivistic shitpeddler, pedantic, listless, savagely boring, just one repulsive laugh after another.
— Disco Elysium, Conceptualization: Actual Art Degree